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MOKAFLOR · FLORENCE
A family, a workshop, a city.
Since 1950, our roastery has stood in Florence, turning green coffee from the world's growing regions into the espresso Italy is loved for. We are still family-run, and still roasting by hand, batch by batch.
Our method is simple to describe and hard to master: we roast each origin separately, on its own curve, so its character can speak before it ever joins a blend. Nothing is rushed. Nothing is masked.
Over seventy-five years we've grown a network of trusted farms and cooperatives, and built the Farm line to make traceability visible from the shelf to the plot of land. Alongside it, our specialty division CaffèLab hunts the world's rarest micro-lots.
Today we're proud to be bringing our coffee to South Africa — the same beans, the same roast, the same Florentine hands behind them.
The Mokaflor story on film
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The Mokaflor distribution network
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